From a desire for meat alternatives to those looking to reduce meat intake overall for dietary or sustainability concerns – plant-based products are gaining major popularity among diners. Now’s the time to make sure your menu offers the product options and information to keep your customers happy. We’re here to help.
WHAT IS PLANT-FORWARD EATING, AND WHY IS IT TRENDING?
Plant-forward products refer to eating and cooking that celebrates plant-based foods – including fruits and vegetables (produce); whole grains; beans, nuts and seeds; almond and coconut milk, and other non-meat items.
All information for infographics: Datassential 2019, Menu Trends; or Datassential 2018, Plant-Based Eating
PRODUCTS THAT KEEP PLANT-PROTEIN-CRAVING DINERS HAPPY!
TIPS FOR MARKETING PLANT-BASED PRODUCTS ON YOUR MENU
- Avoid using labeling with vegetarian or vegan. Let quality ingredients and prep methods speak for themselves. Why? Sometimes labeling with words like "vegtarian" or "vegan" can give the impression of less flavorful foods
- Refresh an old favorite. Transform vegetable staples into new formats—like spiralized zucchini noodles, cauliflower rice and beet hummus, for starters
- Play with global flavors added to plant-forward cuisines—like customizing sauces, dressings or condiments to top off dishes
- Plant-based eating means more than mere vegetables. Look at what you can do with pasta, pancakes, refried beans, tofus, farro and sunflower seeds, for example
- Keep some animal proteins, but use them in more of a supporting or optional role in pastas, stir-fries, sandwiches, salads or bowls
Source: Datassential 2018, Plant-Based Eating