All produce pricing trends are based on USDA data as of July 28, 2026.
Vegetables
Potatoes
Russets 
The russet potato market out of Upper Valley and Twin Falls-Burley District, Idaho, is up this week. Large sizes remain tight, and growers expect Burbank supply to stay firm until new-crop shipments build in August. Storage crop quality is reported to be tired, so flexibility on sizing remains important.
Reds
No USDA data is available this week. Shippers report that red potato supply remains tight, especially on B and C sizes, while facility maintenance may affect Red and Yellow potato shipments over the next couple of months.
Yellows
No USDA data is available this week. Growers report that new-crop yellow potatoes are shipping with good availability across sizes, while transition timing remains the main watch point.
Cabbage
Round Green 
The cabbage market out of Mexico crossing through Texas is down this week. Supply and quality are reported to be good.
Lettuce
Green Leaf
The green leaf lettuce market out of Salinas-Watsonville, California, is down this week. Green leaf quality is reported to be good, though insect damage and fringe burn remain the primary concerns in Salinas.
Romaine
The romaine lettuce market out of Salinas-Watsonville, California, is down this week. Product near the coast is reported to be mostly nice, while shippers report that Southern Valley product has small amounts of insect damage and fringe burn.
Iceberg
The iceberg lettuce market out of Salinas-Watsonville, California, is down this week. Iceberg quality is reported to be mostly good, although insect pressure, insect damage, and burn remain concerns.
Garlic
No USDA data is available this week. Growers report that garlic quality remains good, although supply is snug.
Onions
The onion market out of Southern New Mexico is down this week. The broader onion market is reported to be limited, as New Mexico volume drops and California works through transition. Growers in the Pacific Northwest report that their supply is starting to build, and should help stabilize the market in coming weeks.
Mushrooms
No USDA data is available this week. Shippers expect supply to remain steady for the next several weeks.
Cilantro
The cilantro market out of Central Coast, California, is down this week, with steady supply and steady quality reported.
Cucumbers
The cucumber market out of Mexico crossing through Texas is up this week. Eastern shippers are reported to be in a stable supply position, with good quality and strong demand, while Western shippers remain more limited, with firmer pricing.
Celery
The celery market out of Salinas-Watsonville, California, is up this week. Quality is reported to be fair, and supplies are reported to be tightening due to disease pressure, which is reducing harvestable acreage.
Yellow Squash 
The yellow squash market out of Michigan is steady this week. Supply is reported to be steady, while demand has been heavier than expected and regional transitions remain a watch point.
Zucchini
The zucchini market out of Michigan is up this week, as supply is reported to have tightened due to regional transition. Quality is reported to be good.
Green Beans
No USDA data is available this week. Growers report lighter supply from South Georgia and Kentucky, with limited availability in Western regions, and mixed quality.
Bell Peppers, Green
No USDA data is available this week. According to analysts, green bell pricing is elevated, with active demand and tight supply, although they expect production in Michigan to start soon, which may bring some relief.
Bell Peppers, Red
The red bell pepper market out of Mexico crossing through Texas is down this week. Colored pepper supply remains somewhat tight as demand improves, according to analysts.
Hot Peppers
The jalapeño pepper market out of Mexico crossing through Texas is steady this week. Growers report that hot pepper production is stabilizing for most varieties, but habanero, shishito and Red Fresno remain the shortest supplied varieties.
Carrots
The carrot market out of Kern District, California, is up this week. Quality and supply are reported to be good.
Green Onions
The green onion market out of Mexico crossing through either Southern California or San Luis, Arizona, is up this week. Supply and quality are reported to be good.
Cauliflower
The cauliflower market out of Salinas-Watsonville, California, is down this week. Supply and quality are reported to have improved, although there are some instances of insect pressure.
Asparagus
The asparagus market out of Peru is steady this week. Shippers report that demand continues to outpace available supply and that Mexican production remains light, causing the industry to remain heavily reliant on supply out of Peru.
Broccoli
The broccoli market out of Salinas-Watsonville, California, is down this week. Growers report that while supply has improved, browning, pin rot and rising insect pressure remain issues.
Tomatoes
Rounds
The Round tomato market out of Eastern Tennessee and the Virginia Eastern Shore is down this week. Growers report that eastern harvests are catching up from rain delays, and that quality remains mixed.
Romas
The Roma tomato market out of Mexico crossing through Texas is down this week. Shippers report that Mexican production is steady, and that Roma pricing is generally steady to slightly lower, depending on loading region.
Grape & Cherry
The Grape tomato market out of Mexico crossing through Texas is down this week. Shippers report that markets are starting to see supply relief, promotions are helping move inventories, and demand remains very active.
The Cherry tomato market out of Eastern Tennessee and the Virginia Eastern Shore is down this week. Growers report that overall supply has some relief emerging; however regional, quality and availability is still reported as uneven.
Hanging Fruit
Apples
The apple market out of Washington is down this week. Apple inventories remain below both last year’s levels and historical averages, keeping pricing firm until new crop builds in August, according to analysts.
Pears
No USDA data is available this week. Growers report that D'Anjou availability remains tight, while new-crop Bartletts are just starting up.
Citrus
Lemons
The lemon market out of South and Central District, California, is down this week. Growers report that smaller sizes are tightening, and some suppliers are limiting new volume until availability improves.
Limes
The lime market out of Mexico crossing through Texas is down this week. Growers report that supply continues to improve, but sizing remains skewed toward smaller fruit, and larger sizes remain limited.
Oranges
The orange market out of South and Central District, California, is down this week. Growers report that California Valencias are active, but smaller sizes remain tight, and imports may be necessary to address demand.
Berries
Strawberries
The strawberry market out of Santa Maria, California, is up this week. Growers report that Watsonville and Salinas remain the primary supply areas, with lighter harvest volumes expected and some quality pressure due to warm weather.
Grapes
The red grape market out of San Joaquin Valley, California, and Kern District, California is down this week. Growers report that quality is outstanding, with good size, strong Brix (sugar content), and limited shatter.
Tropical
Pineapples
The pineapple market out of Central America is steady this week. Pineapples are reported to be available, but open-market availability may tighten due to the natural flowering process, according to analysts, who note that larger sizes may become less available over the next several weeks.
Bananas
The banana market remains steady. Supply is reported to be stable, though production is being pressured by virus issues, lower yields and rising costs, according to analysts.
Avocados
The avocado market out of Mexico is up this week. Mexico’s Flor Loca crop has shifted the size curve towards smaller-sized avocados, according to analysts. Demand is reported to be steady.
Melons
Cantaloupes
The cantaloupe market out of San Joaquin Valley, California, is steady this week. Growers report that California supply has returned to normal, with strong external appearance and flavor. Sizing is currently reported to be stronger on 9s than the 12s/15s.
Honeydews
The honeydew market out of San Joaquin Valley, California, is down this week. Growers report that production is improving slowly, but sizing remains concentrated in 5s and 6s, while 8s remain limited.