Expired! Days Until Lent Begins

Maximize Profits With Lenten Menu Innovations and Operational Solutions

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Prepare your restaurant for the 40 days of Lent (March 5 – April 17, 2025) with strategies to boost revenue and streamline operations. Explore curated seafood and plant-forward menu ideas, marketing resources and staffing tools designed to meet the growing demand for diverse, high-quality options across all dayparts and dining segments. Whether you’re catering to quick-service, casual dining or fine dining guests, we’ve got the insights and resources to help your business thrive this season.

Planning A Profitable Lenten Menu

Farmer’s Report: Seafood industry pricing trends:

View our Farmer’s Report Seafood Page for valuable insights on supply, demand and market fluctuations, and stay ahead of industry changes to maintain profitability.

Lenten Recipes

Dig into this list of recipes perfect for Lent. Plan a menu overflowing with seafood and plant-based dishes that diners will love.

Lenten Mock Menu

Use this mock menu for inspiration for your own seafood offerings for the Lenten season.

Dive into our Seafood Buffet Menu

The season for seafood is almost upon us! If you're in need of some fresh ideas for your seafood buffet, check out our Buffet Builder, complete with a seafood coastal menu that your diners won't want to miss. It'll even make shopping easy, linking straight to a list in MOXē®.

Shop Lenten Assortment

Browse our Lenten season product listing featuring seafood, plant-forward and more, ideal for building a profitable seasonal menu.

Us Foods® Youtube Seafood Channel

Check out some sensational hands-on seafood recipes on our YouTube channel.

Lenten Items With Minimal Labor

Seafood Labor Savings Scoop™ Favorites

We offer a variety of seafood delights that would have taken you hours to prepare. From battered and fried to hickory smoked – and everything in between.

Meatless Labor-Saving Scoop Products

We've answered the challenge of making plant-based alternatives feel and taste good. These items make it easy to expand your menu with items conscientious diners crave.

Driving Traffic During Lent

Switch Up Your Seasonal Menu

Find custom menus and marketing tools that drive big profits.

Lenten Marketing Trends for Restaurant Operators

This year, Lent covers 40 days between March 5 and April 17, which brings new opportunities to expand your seafood menu choices.

Dive Deeper into US Foods' Lenten Solutions

Serve Good® Sustainable Seafood

At US Foods®, we equip you with sustainable food with tips on waste reduction, locally grown produce, simple ingredients and more to help you meet diner demand.

Harbor Banks® Seafood

Sourced from all over the world – Harbor Banks® brings a complete selection of the best wild-caught and farm-raised fish and seafood to your kitchen.

Serve You: Plant-forward

Plant-Forward products are gaining major popularity among diners. Now’s the time to make sure your menu offers the product options and information to keep your customers happy.