Serve You

There is no one-size-fits-all approach when it comes to well-being and what consumers want today. Each diner considers diet and foods that fit their goals, age and lifestyle. To drive traffic and appeal to as many diners as possible, operators need to offer unique and personalized options. US Foods^® Serve You includes products that are plant-based^* alternatives, vegan^*^*, vegetarian^*^*^*, contain no ingredients from the US Foods Unpronounceables List^®^*^*^*^* or gluten-free certified.

Introducing Serve You

well-being options to help you appeal to the varied diner preferences today

Unpronounceables List^®

Diners want to know what’s in their food. The US Foods^® Unpronounceables List™ offers real food products with simple ingredients and clean labels. Read more.

Plant-Forward

Plant proteins are gaining major popularity among diners and in the restaurant industry

Gluten-Free

US Foods^® is committed to offering a differentiated portfolio of plant-forward products, embracing the spectrum from vegan and vegetarian to flexitarian and other lifesty

^*Made with ingredients derived from plants, fungi and algae: no animal-derived ingredients. Reasonable efforts to avoid cross-contact with animal-based ingredients.

^*^*No ingredients of animal origin. Reasonable efforts to avoid cross-contact with animal-based ingredients

^*^*^*Milk, eggs, honey and beeswax permitted; no other ingredients of animal origin. Reasonable efforts to avoid cross contact with other animal-based ingredients

^*^*^*^*Processing aids and potential cross-contact during production are not in scope for this program.