How to Not Be the Full-Time Operator and Other Tips From Michael Ungaro of San Pedro Fish Market

Michael Ungaro, CEO of the California-based San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”, knows a thing or two about rebounding, pivoting and surviving as a modern-day restaurateur. His family’s decades-old business has weathered two evictions and relocations, a pandemic, sudden family losses and the joys (read: challenges) of temporarily operating out of parking lots with tents, mobile units and the works. Here, he shares his top tips for breaking out of the old-school operator mindset – and leveling up as a media-savvy, well-connected industry leader.

Tips for Breaking Out of the Old-School Mindset

Get Out and Network.

“It's really important to not get stuck being the full-time operator. We all put our heads down, butts up, but we need to get out there and attend events and not be afraid to even just email people.”

Show the Real Stuff on Social Media.

“Your story makes you more compelling to customers than just the items on your menu. Try using live video to show the day-to-day behind-the-scenes. People love that.”

Ask for Help.

“Don’t be afraid to ask for help – even with social media. You need to be able to delegate stuff out before you can elevate.”

Test Before You Build.

“If you’re just starting out, test your concept and menu with a catering operation or a ghost kitchen before you sign a lease. Then you’ll already have an established brand and a customer base when you do open your own space.”

Want more tips and advice?  Click here to contact your local US Foods Restaurant Operations Consultant to help you make it. Click here for more resources on restaurant operations and management specific to your segment.