PROFITABLE PRICING STRATEGIES

If you’re feeling the impact of inflation, fight back with these menu pricing tips

Inflation is at an all-time high, and If you don’t make changes now, you will lose money with every plate that walks out of your kitchen or with each to-go box that leaves your lot.

Now is the time to take a hard look at your menu pricing, but that doesn’t have to mean raising the price of each item. Here are a few tips I’ve identified to streamline the process and maximize your efforts:

  • Focus on menu items with a high volume of sales over the course of the past 3 months
    • Incremental changes on your most loved menu items will add up faster than a blanket increase, not to mention that it will be less noticeable to the average consumer
  • Target those items which have been most heavily impacted by inflation
    • No amount of volume can make up for the lost profits in these key categories

Looking at just those two categories of items and strategically raising their prices will help you minimize the impact of inflation and ultimately help you make it.

Get more helpful tips on profitable pricing strategies from our Restaurant Operations Consultant Reysheid Mata.