The Serve Good® program represents our continuing effort at US Foods® to serve delicious food while serving good. From sustainably sourced foods to items made from recycled materials, products within the Serve Good portfolio are developed with suppliers who are committed to responsible practices, and many items come with the reassurance of verification by third-party certifiers.

To be included in the Serve Good program, a product requires two attributes. First, it must come with a claim of responsible sourcing or contribution to waste reduction. Second, it must arrive to our customers in packaging that meets our program specifications.


The product claim for all Serve Good items falls into one of several categories:

View Serve Good Program Requirements

Serve good pillars


Serve Good packaging standards are designed to reduce waste, prioritize the use of recycled materials and help minimize our ecological footprint. VIEW PACKAGING STANDARDS


We’re excited to partner with our operators to meet the increasing demand for these products – and to help ensure those resources will be available for future generations to enjoy. For product and purchase information, view our comprehensive Serve Good portfolio: SERVE GOOD LISTING

For any questions about the Serve Good program, please email


Consumers are no longer simply purchasing products. Increased mindfulness of environmental and social practices has led to increased demand for foods that help protect biodiversity, ensure workers’ rights and increase overall transparency. With those concerns in mind, we created a Serve Good® category to include organic, non-GMO, Fair Trade Certified and Rainforest Alliance Certified items, which we’ve termed Agricultural Practices.

Agricultural practices photo


Organic is a labeling term for food or other agricultural products that have been produced using cultural, biological and mechanical practices that support the cycling of on-farm resources, promote ecological balance and conserve biodiversity in accordance with the USDA Organic regulations. This means that organic operations must maintain or enhance soil and water quality, while also conserving wetlands, woodlands and wildlife. The use of most synthetic pesticides and fertilizers, growth hormones, sewage sludge, irradiation and genetic engineering (genetically modified organisms or GMOs) is prohibited.


The non-GMO designation is an assurance that a product does not contain any genetically modified organisms (GMOs), which means its ingredients have not been altered in any way prior to processing. Packaging with the Non-GMO Project Verified seal conveys that the product has been produced using non-GMO practices, as certified by a third party. This certifier assists farmers, processors and manufacturers in avoiding GMO-contaminated ingredients by routinely testing ingredients and building identity-preservation practices into the supply chain.


With their purchasing decisions, consumers are investing in companies whose responsible practices support the safety and rights of farmers, workers and fishermen, empower communities and promote ethical and sustainable trade. Fair Trade is a third-party certifier that verifies these companies’ products as having been made with respect for people and the planet.


Environmentally conscious consumers trust third-party certifiers such as Rainforest Alliance to authenticate the conservation and sustainability efforts of businesses related to food production. Rainforest Alliance Certified™ products help prevent deforestation, protect wildlife and ecosystems, address climate change, protect human rights and promote community enrichment.

US Foods® is dedicated to providing our operators, and their customers, more options that reflect evolving attitudes toward our food and how it’s grown and raised.


As the global demand for seafood continues to grow, we at US Foods® believe we can play an important role in supporting the long-term health of fisheries and aquaculture through the distribution of responsibly sourced seafood. We work with suppliers to guide them on a path toward meeting our certifier-verified Serve Good™ sustainability standards, promoting social responsibility, food safety, animal welfare and traceability in sourcing. That process begins with Progress Check™.

Sustainable seafood photo


Achieving the highest levels of sustainability certification requires years of investment from fisheries, farms and processors. Our Progress Check program recognizes seafood products that are on their way to meeting our full sustainability standards and stewards the process toward certification and addition to our Serve Good portfolio.

Brand Wild/Farmed Product Today's Status
Chef's Line Wild Chef’s Line®
Seared Yellowfin Tuna Slices
FIP (Fishery Improvement Project)
Harbor Banks Seafood Farmed Harbor Banks®
Arctic Char
One Star BAP Certification
Harbor Banks Seafood Wild Harbor Banks®
Argentine Red Shrimp
FIP (Fishery Improvement Project)
Harbor Banks Seafood Farmed Harbor Banks®
3 Star BAP Certification
Harbor Banks Seafood Wild Harbor Banks®
Corkscrew Shrimp
FIP (Fishery Improvement Project)


Farm-raised Progress Check fish and seafood products must be on the path to certification by an accredited third-party certifier, such as Best Aquaculture Practices (BAP) certification through the Global Aquaculture Alliance (GAA). They may also be part of an aquaculture improvement plan such as iBAP, a precursor to BAP certification, or have received a BAP rating of at least one star. (One star recognizes products produced by a BAP-certified processing plant.)


Fisheries that supply our wild-caught Progress Check seafood products must be on a path to accreditation through a third party such as the Marine Stewardship Council (MSC). Many fisheries undergo assessment and develop a Fishery Improvement Project (FIP) that gathers all stakeholders together to ensure the viability of the fishery.

Animal Care

Today’s consumers expect more choices, greater transparency and higher standards for those responsible for bringing food to their plates. Many diners are concerned about the treatment and welfare of agricultural animals – including what those animals are fed, how they’re sheltered and whether they are treated humanely.

Animal Care photo

At US Foods®, we work with American Humane Certified and other third-party certifiers to help ensure the products featured in our Serve Good program meet certain terms and specifications. We are proud to offer our customers these products, as well as foods made from livestock and poultry raised without antibiotics and eggs produced by hens raised in cage-free environments.


From pleasing a new era of eco-conscious diners to cutting waste and costs, sustainability is becoming more and more essential to foodservice operations. At US Foods®, we’re answering that demand with a selection of Serve Good disposables. All of these products, which come with the reassurance of verification, are made from materials that are certified as one or more of the following:

Monogram products


Serve Good recyclable products reduce waste, conserve natural resources, prevent pollution, save energy and reduce greenhouse gas emissions.


Sugarcane reed and bamboo materials used to make our Serve Good disposables are renewable and sustainable, compost in the correct composting facilities and meet BPI® and Cedar Grove Compostability standards.


New items made from materials diverted or recovered from waste destined for disposal are considered “post-consumer.” US Foods® products made with post-consumer material meet third-party UL certification standards.


Serve Good products that fall under this category specifically contribute to waste reduction based on how they are sourced and/or manufactured.

See our assortment of Monogram® products within the Serve Good program, an essential selection of responsible disposables and sustainably sourced cleaning supplies.

Reduce Waste

Serve Good products that fall under this category specifically contribute to waste reduction based on how they are sourced and/or manufactured. These include items produced by facilities that have significantly reduced manufacturing waste associated with that specific item, products that create a new form of value and products that minimize the amount of garbage that enters the waste stream.

Serve good brocoli leaves