At a Glance: Gen Z Preferences and Action Steps for You

According to Tastewise’s “The Gen Z Food Code: Cracking the Next Billion Appetites,” report released this year, Gen Zers are not eating like previous generations. Indeed, the report states, “Gen Z is shaping a food culture where taste, ethics, convenience and trendability collide. Their grocery carts are digital, their cravings are global, and their loyalty is earned one experience at a time.”

Here are some standout pointers from the report, along with action items for restaurant owners to take to cater to this growing diner base:

Preference: When it comes to flavor versus convenience, Gen Z'ers are nearly split – 50.8% prioritize flavor/variety, whereas 50.5% seek convenience.

Action: Focus on core menu items, done well.

Preference: When it comes to quick service versus comfort food, 75.5% prefer quick and easy meals, edging out comfort food by 3.3%.

Action: Offer online ordering and takeout options, packaged well.

Preference: When it comes to natural versus organic food, “natural” foods weere valued 1.8 times more than organic.

Action: Source and advertise clean-label products.

Preference: Gen Z'ers prefer meaningful choices: 50% choose local produce with 3 times choosing grass-fed products.

Action: Highlight sustainable items on menus and social media.

Click to download the US Foods® ordering app MOXē® to research and purchase clean-label, natural and organic products satisfying Gen Z diner preferences. And don’t forget to check out the Fall 2025 Scoop products fitting that bill.