Those individuals who have received this badge are well-versed in the complex and multi-faceted topic of digital and social media. They understand key marketing concepts like brand development and campaign strategy and can also help restaurant operators optimize their social presence for maximum impact with their target customer base.

This badge is awarded to individuals who have demonstrated a high level of proficiency with all US Foods’ proprietary online tools including Menu Profit Pro™, US Foods Inventory, the US Foods Mobile App, Business Analytics Reporting, and the US Foods Ecommerce ordering platform.

Recipients of this badge are well-versed and skilled in all core elements of Menu Engineering including Menu Psychology and Design, Marketing Your Menu, and Implementing Menu Changes within an Operation.