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Great Food Demands Great Content. Great Content Converts to Sales  

We’re Calling on Our Suppliers to Enrich Their Product Content With Quality Imagery and Marketing Copy.

Great content leads to great sales. US Foods® is leveraging Syndigo’s View My Product (VMP) application for better marketing copy and images. VMP will provide you with feedback on how your data looks in our system, with a product content scorecard that identifies products recommended for updates. Publishing your validated data through your GDSN data pool is a great way to start.

The three (3) steps for updating your product content and information are: ACCESS your account, VALIDATE your items in VMP, then ENRICH your content.

Access your account
vmp login request access
Validate your items
If catalog cleanup is needed, email PIMQuestions@usfoods.com with potentially discontinued or irrelevant items.
enrich your content
Access your catalog to identify products that will benefit from added images and copy.
 
 

How to Update Your Content

 Product ContentMarketing CopyProduct Images
Manufacturer Brand

GDSN Engaged

Publish through GDSNUpload directly into VMP*Publish through GDSN
Manufacturer Brand

Non-GDSN Engaged

Work directly with your US Foods PIM CoordinatorUpload directly into VMP*Upload directly into VMP*
Exclusive Brand
Work directly with your US Foods EB contactUpload directly into VMP*Upload directly into VMP*

*This feature is only available for select prioritized products, identified when the PCM Indicator attribute is “Yes.”

 

Resources & Information

GDSN Resources

Review our implementation guide for GDSN attributes we can receive. Need GDSN publication support or information on how to join GDSN? Click the links below.

USF IMPLEMENTATION GUIDE GDSN SUPPORT GDSN INFORMATION
Scorecard Quick Guide

To ensure compliance with US Foods standards, view the link below for the attributes required. 

Scorecard Quick Guide - PDF Scorecard Quick Guide - Excel
US Foods® Product Content Specification Guidelines

US Foods has created content standards for our product imagery and marketing copy. Additionally, a Content Quick Guide is available to provide a brief overview of our content requirements. Click the links below for further information.

US FOODS GUIDELINES CONTENT QUICK GUIDE US Foods Image Requirements
Upload All Your Marketing Copy at Once

You can now mass-update your six marketing copy attributes. Click the link below. 

COPY IMPORT PROCESS
View My Product (VMP) Walkthrough
VMP GUIDE MB Enrichment Product Content Webinar Recording MB Enrichment Product Content Project
Need Help with MB Content?

Syndigo content creation solutions can quickly generate quality assets and verified product data for all your needs. If you need help with creating content for your MB items, click below.

SYNDIGO FOR MB ITEMS
For EB Items, Let Us Do the Job

If you do not have marketing copy or professional images, our copywriters and photographers can create the content on your behalf. Get in touch with us at USFEnrichedContentTeam.shared@USFoods.com.
Frequently Asked Questions

Have a question? This document will contain frequently asked questions and answers in reference to VMP access, updating your content, and our request for marketing content.

FAQS