Serve Local

Know Your Food,
Support Your Community
The story behind your food means something – to you and your diners. It’s about knowing where it starts, how it gets to you and being assured that it’s cared for along the way. It’s about helping the farmers in our communities thrive. And it all comes down to serving food that feeds both the body and the soul.
SERVE LOCAL means you get locally sourced products from regional farmers, producers or manufacturers. You also get to know more about how your products are grown, raised or caught. We source from within 400 miles of where we ship or within the state from where we ship, and our partners are certified by Good Agriculture Practices or Good Handling Practices. With Serve Local, you never have to look far to find products that are produced nearby.
Serve Local is available in participating markets.
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Farmer Profiles

80 Acres Farms
Cincinnati, OH
80 Acres Farms, based in Spring Grove Village, near Cincinnati, provides nutritious, tasty, affordable, local food 365 days a year, using a high-tech, modular approach to indoor farming that achieves optimal growing conditions for best quality, taste and yield. 80 Acres uses heirloom and uncoated seeds that are free of GMOs and pesticides to grow microgreens, culinary herbs, artisan lettuces and leafy greens. Heirloom tomatoes and specialty peppers are coming soon!

Anthony Vineyards
Livermore, CA
As an Italian immigrant of 18 years-old, Anthony Bianco sold produce from a pushcart on the streets of New York City. Within a few years, his success led him to open a marketing and distribution company. Twenty-four years later, Anthony moved his family to Fresno, California to farm grapes. In 1950, he founded Bi-Mor Farms and Bianco Fruit Corporation. By 1958, he was proclaimed, “Juice Grape King of the United States,” by New Yorker Magazine. Today, his four sons carry on his vision on their 6,500-acre farm and carry on his name as Anthony Vineyards.

B. Catalani Produce
San Antonio, TX
For nearly a century, the Catalani family has worked tirelessly to carry out its founder’s vision of providing customers with the finest in fresh fruits and vegetables. As a young man working for his father-in-law’s produce company, Blas Catalani set out to become the first distributor to bring lettuce to Texas by rail during the regional offseason. In 1914, B. Catalani Produce was born, and it is the company’s ongoing commitment to community, quality and relationships with growers that have led to its impressive longevity and tradition.

Black Gold Farms
Grand Forks, ND
A fourth-generation, family-owned farm in North Dakota’s Red River Valley, Black Gold Farms has evolved into a premier organization. Black Gold Farms provides high-quality, high-value agricultural production and service through a network of skilled individuals who pursue positive, mutually profitable long-term relationships with suppliers and customers. Black Gold Farms is a dedicated company that works the earth to harvest gold – the food on your plate. Beyond ensuring quality in every single potato, the goal is to always dig deeper – whether that means producing good food, giving back to the community or protecting the land.

Buurma Farms
Willard, OH
Buurma Farms, Inc. was founded in 1896 by Frans (Frank) Buurma, part of a group of Dutch immigrants who purchased a modestly priced parcel of swamp land just south of what is now Willard, Ohio. After completing the hard work of draining the swamp, the group divided up the land. Frank Buurma’s farm was only four acres of celery when he passed away. His four sons continued to manage the farm and expanded it. Today, Burrma farms close to 2,500 acres, growing 30 different crops, including radishes, beets, lettuce, parsley, Southern greens, sweet corn, green onions - and, of course, celery.

Bushel Boy Farms
Owatonna, MN
Bushel Boy Farms was founded in 1990 with a simple desire to grow fresh, vine-ripened tomatoes all year-round. Their expert team created the perfect growing environment, combining the latest greenhouse design and technology with hands on TLC. Bushel Boy Farms uses seed stock to deliver old time flavor. Bushel Boy Farms recaptures, recycles, and purifies then reuses their plant water. The operation only uses utilize natural nutrients as fertilizers, and they pollinate their plants with bumblebees just like in nature. Bushel Boy Farms is committed to their community and to capturing ripe, summer-flavor all year-long.

City Roots
Columbia, SC
At City Roots, we plant the seeds of sustainability and strive to nurture them as they take root throughout the community. City Roots comes from humble beginnings, with a mission to produce clean, healthy and sustainably grown products. To this day, the company aims to create a culture that enhances and educates the community about the benefits of locally grown food and environmentally friendly farming practices. Founded by award-winning architect and native Columbian Robbie McClam in 2009 – and now managed by Eric McClam, Robbie’s son and a fellow architect – City Roots is widely recognized for its achievements in urban, organic and sustainable farming.

Coke Farms
San Bautista, CA
Dale Coke founded Coke Farms in 1981 with just a quarter-acre of organic strawberries. In the years since, the operation has evolved into a thriving organic produce aggregation company. Coke Farms represents a diverse group of local organic fruit and vegetable farmers in and around the central coast of California. Coke Farms works with farmers developing growing plans, as well as receiving, cooling, and selling their varieties of organic and specialty produce to local, regional, national and international markets. Coke Farms prides itself on its consistent high quality and services.

EarthWorks
Oakland, CA
The seed for EarthWorks germinated over 25 years ago. Andy Powning was working as a produce distributor and interacting with decorated chefs in the Bay Area. A series of serendipitous events led to Andy having 1,444 tiny herb plants needing a home and a dear friend with a large garden and an open mind. Thus, EarthWorks began. Andy struck a deal with his employer. He started supplying chefs with EarthWorks garnishes. After five years, Andy purchased property in a warm microclimate in Oakland, where he now offers over 20 different packs of fresh, edible flowers, herbs and garnishes in over 50 different varieties.

Faurot Ranch
Watsonville, CA
For 30 years, the Faurot Ranch has tremendously grown because of dedication and perseverance. What started as a small business offering only a few products, now offers a wide variety of baby vegetables, lettuces and greens. Faurot Ranch takes the time to process each order with care and provide consistent, quality service. Faurot Ranch works as a family of growers, packers, and shippers to operate one of the best specialty produce suppliers in the Monterey Bay area.

Field Fresh Farms
Watsonville, CA
Field Fresh Farms has developed a reputation for delivering top-quality produce from the rich soil in the central coast of California to a growing list of loyal customers. Field Fresh Farms works hard to ensure its high standards are carried from growing to delivering. In 2007, the business branched into organic production with its Beach Roads Organic Label. Today, Field Fresh Farms continues its commitment to ethical business practices, sustainable farming methods, respect for the environment, and honest dealings with our business partners. Field Fresh Farms is honored to help support local community food banks, youth groups, and other causes through financial and product donations.

Forest Mushrooms
St. Joseph, MN
Forest Mushrooms was founded as Minnesota’s only commercial mushroom farm in 1985, when the firm grew its first oyster mushroom crop in a converted hog barn a few miles west of St. Joseph, Minnesota. Owned and managed by Stearns County native and founder Kevin Doyle, the farming and distribution enterprise is now operated 365 days a year by 12 employees, and supplies fresh, dried, specialty and organic mushrooms to its foodservice distributors and grocers in the Twin Cities markets four days a week. Mushroom varieties include Beech, Maitake, King Oyster, Trumpet Royale, Wood Ear, Enoki, Shiitake, Oyster, Portabella and Crimini.

Hollar & Greene
Boone, NC
In 1963, Dale Greene and Lige Hollar founded Hollar & Greene Produce. Dale and Lige (Dale’s father-in-law) began hauling cabbage from the Carolinas mountain farms into town to sell at the local farmers' market, and over time they grew their project into the largest fresh cabbage retail operation in the United States. Today, this small family business includes Dale’s three sons, many extended family members and over 80 full-time employees. Hollar & Greene now grows and ships cabbage from over 10 branch offices and nine states – but Dale and Lige, true to their roots, still work with the local farmers that helped them get their start.

Holthouse Farms
Willard, OH
Holthouse Farms is a family-owned vegetable farm located in north central-Ohio, that has been producing high-quality produce for over 100 years. Dutch immigrant Jan Holthuis and his two sons, Rudy and Jacob, established the farm in 1903. Today the farm is run by the original owners' grandsons - Ken, Steve, Kirk and Kevin. They, like their fathers, continue to grow the business, distributing produce from hundreds of farms in Ohio and Michigan, both locally and to many major cities east of the Mississippi River.

Jack & The Green Sprout
River Falls, WI
Jack & the Green Sprouts has been producing high-quality, safe sprouts for more than 35 years in River Falls, WI. The family-owned business’ fresh sprouts – which include alfalfa, clover, daikon, broccoli, onion, sunflower, pea shoots, bean mix sprouts and wheat grass – are grown indoors, making them available 365 days a year. And the company is “green” in more than name – they use solar panels to create electricity and save energy. Jack & the Green Sprouts guarantee their sprouts 100%.

J&J Family Farms
Loxahatchee, FL
J&J Family Farms has a passion for service and providing premium quality produce year-round. Founded in Florida over 30 years ago, J&J has grown from a regional produce distributor to a best-in-class national grower and shipper with an expertise in the pepper farms category. J&J Family Farms believes in establishing close relationships with the produce farmers who work hard each day to deliver a variety of fresh vegetables. Through a strategic partnership with Thomas Produce, J&J Family Farms has enhanced its supply chain to customers, expanded and diversified its Florida winter farm volume and substantially increased total annual volume.

L&M Produce
Raleigh, NC
The people of L&M Produce pour their hearts and souls into growing onions, potatoes, peppers, cucumbers, apples, cabbage, broccoli, melons and more. Then, carefully harvesting, grading and packaging that produce, they bring it to market, keeping their customers in mind every step of the way. L&M pursues the latest in farming technology, equipment, irrigation, pest management and packaging, to improve effectiveness and efficiency and to reduce outputs. From the workers who prepare the land, to those who harvest the crops, to the driver who delivers produce to your door, L&M is committed to providing the very best the land has to offer.

Lipman Family Farms | Custom Pak
Dallas, TX
Hendersonville, NC
Lipman Family Farms, America's largest field tomato grower, is a family of earth-conscious farmers and tomato experts, delivering the best produce nature has to offer. With the goal of serving as North America’s most dependable source for fresh tomatoes and vegetables, Lipman uses strategically located farms and a seamless packing and distribution network to offer the freshest solutions. Although times have changed since Max Lipman planted his first seeds more than 80 years ago, Lipman’s core values have remained the same: build lasting relationships with customers, and responsibly tend to natural resources and the well-being of workers and their families.

Pro-Health
Carrollton, TX
At Pro-Health®, quality starts with recognizing a responsibility to community, employees and the environment. Simply Smarter™ isn’t just a slogan – it’s part of the culture that has revolutionized the way Pro-Health grows, cleans, stores and distributes produce. Pro-Health consistently delivers an all-natural, higher-quality, non-GMO product while remaining committed to more efficient management of water and other natural resources. Pro-Health is dedicated to delivering the highest-quality, best-tasting and cleanest produce – all backed by the Pro-Health Guaranteed™ program, which ensures thorough examination for the best overall quality and guaranteed satisfaction.

Ratto Bros
Modesto, CA
Ratto Bros. began in 1905, when the son of Italian immigrants, Antone L. Ratto, started a business delivering produce from a horse drawn cart on Bay Farm Island near Oakland, California. Antone was blessed with five sons who followed their father’s footsteps and became farmers. The brothers formed the Ratto Bros. Partnership in 1957. In 1962, they expanded their operation with several hundred acres of farmland in the fertile San Joaquin Valley near Modesto. Over the years, the Ratto Bros. earned a reputation within the produce industry as a trusted and valued partner who provides the best, freshest produce available.

Revol Greens
Medford, MN
Revol Greens is a 10-acre, sustainably driven greenhouse lettuce farm providing clean, safe, leafy greens – romaine lettuce, spring mix, baby arugula and basil – grown locally without the use of pesticides. Headquartered in Medford, Minnesota, Revol Greens was founded in 2017 by a team of experienced growers and marketers looking to make an impact in a diverse and challenging category. In 2021, Revol Greens plans to open a 16-acre operation in Southern California to bring local, fresh, sustainably grown lettuce and greens to West Coast consumers.

Rob's Gourmet Greens
Hollandale, MN
Rob’s Gourmet Greens is a small family-run farm, just south of the Twin Cities, that has specialized in greenhouse lettuce and herbs for 10 years. The farm’s small size means they can personally give the tender loving care their plants need every step of the way. When the plants reach the peak of freshness, they are harvested and delivered only hours later. “We love being a small family farm that provides a reliable source for great local food,” says owner Rob Louter. “I want to provide my customers the best greens they have ever experienced and that they are proud to serve.”

Roka Farms
Indianapolis, IN
Roka Farms is a local farm in Indianapolis. The mission of Roka Farms is to create an urban farm that utilizes hydroponic technology to efficiently and sustainably grow highly nutritious food to feed the local communities. Roka Farms grows herbs, microgreens and heirloom tomatoes and operates without the use of pesticides, herbicides or fungicides, while maintaining a minimal carbon footprint.

Simoni & Massoni Farms
Byron, CA
Simoni & Massoni Farms was established in 1969. The company strives to grow, pack and distribute the best sweet white and yellow corn in northern California – and across the United States. Simoni & Massoni Farms is equipped to handle orders of any size including large or direct sales, farmer’s markets sales, and over-the-counter or small sales. Simoni & Massoni Farms love their customers and take pride in producing the highest quality, non-GMO vegetables in California.

Steinbeck Country Produce
Salinas, CA
Steinbeck Country Produce is owned and operated by the Huntington Family. Their roots run deep in the Salinas Valley. They are one of the few remaining family-run agricultural businesses in the valley. In 1948, Lou Huntington Sr. began farming tomatoes, potatoes, sugar beets and onions. In 1963, Lou Jr. joined him after graduating from college with a degree in agricultural business. Over time, Steinbeck Country Produce has grown to acquire land along the Salinas River from Salinas to Soledad and added asparagus, lettuce and mixed vegetables to their varieties of produce. Now, a third generation of Huntington’s have joined the company line.

Titan Farms
Ridge Spring, SC
Titan Farms, with over 5,800 acres of peaches in production, is the largest peach grower on the East Coast. With another 550 acres of bell peppers and 800 acres of broccoli, Titan Farms is committed to assuring customers that their produce has been grown and handled according to the highest possible standards in the marketplace. A true family operation, Titan Farms is owned and operated by Chalmers and Lori Anne Carr, and supported by additional family members and long-term employees. The pride and ownership in their collective work is reflected in the quality produce Titan Farms brings to the marketplace.

Turlock Fruit Company
Turlock, CA
Family owned and operated since 2018, the Turlock Fruit Company is committed to taking the guess work out of selecting the perfect melon. The company prides itself on delivering a melon that is ripe and ready to eat. Turlock Fruit Company ships under the brands, King O’ The West, Sycamore, Peacock and Regal Oak.

VB Hook & Company
West Columbia, SC
V.B. Hook & Company is a third-generation family produce business founded in the late 1920s by Martin Van Buren “Bill” Hook. After purchasing a pickup truck, Hook began transporting produce from Charleston, S.C., to Columbia, selling house-to-house and at the Assembly Street farmers market in Columbia. Years later, Hook and a partner, Joseph Love Gates, began traveling to Florida to purchase produce that was not locally available, gradually growing the business. Eventually, they expanded their search across the country, and even beyond, leading to V.B. Hook & Company’s more than 80 years of continuous, trusted service to the produce industry.

Vertical Roots
Charleston, SC
Vertical Roots is an idea that started on a napkin in 2015 and quickly grew into a full circle business. The Vertical Roots team is able to upcycle shipping containers to create indoor, fully automated hydroponic farming systems that are equipped with LED lighting and soil-less nutrient systems. The climate-controlled environment allows Vertical Roots to deliver fresh, pesticide- and GMO-free leafy greens throughout the year, while greatly reducing water consumption and food safety risks. In fact, Vertical Roots farms use up to 98% less water than traditional farming methods. With a primary focus and response to a growing demand for food safety and sustainable farming, Vertical Roots does both.

Vine Valley Farms
Stewart, MN
Located just 60 miles west of the Twin Cities, in Stewart, Minnesota, Vine Valley Farms has been family-owned since 1947. The Tanatas began managing the operation in 1980, raising winter and summer squash, cucumbers, onions, peppers, green beans, beets, and cabbage. Partnering with Greener Fields Together, Vine Valley Farms provides customers in all market segments with a distinct advantage in quality, value, local product sourcing and safety, while promoting and encouraging sustainability improvements at all levels of the produce industry.

Walter P. Rawl & Sons
Pelion, SC
WP Rawl has been dedicated to providing fresh, wholesome vegetables from its family farms since 1925. It began with the peach sales of Walter and Ernestine Rawl, growing into Walter P. Rawl & Sons, and today is a thriving operation featuring more than 400 employees – including nine family members. The company motto (“Our Business is Growing”) reflects WP Rawl’s commitment to innovation and sustainability. WP Rawl believes its success is a product of its environment – the communities in which it operates – and strives to support the individuals and organizations that make up the root system of those communities.

Westland Produce
Carpinteria, CA
Westland Produce a has passion for produce and a passion for their customers. With a family history of farming spanning 15 generations and a history being in local California for 40 years, Westland Produce has lifetimes of experience and enthusiasm for farming. They’ve gained decades of growing and cold chain delivery know-how coupled with modern hydroponics for a union of pure genius that results in some of the finest, delicious and fresh lettuce and herbs available. Westland Produce always matches consumers demand for sustainable and fresh ways to farm.

Wiers Farm
Willard, OH
In 1896, Henry Wiers and his family purchased 5 acres of swamp land near Willard, Ohio. With the help of other Dutch immigrants, they drained the land, making it farmable. The area eventually came to be known as Celeryville. At the time, celery was grown and shipped to local markets using horse and wagon, and transported to further locations using the railroad. Today, Wiers Farm operates in Ohio and Florida, producing over 45 different crops. Their trucking company, Dutch Maid Logistics, allows them to provide fast, reliable and flexible delivery service to their many customers.
Serve Local Events
See how US Foods customers in Minnesota connect with local farmers at a Serve Local event in Minneapolis.