IHELP: SOCIAL MEDIA TIPS FOR TURNING FOLLOWERS INTO CUSTOMERS

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You post specials on Facebook, you’re on Twitter more than Donald Trump and you maintain a killer Instagram portfolio. But do these efforts have any bottom line impact? Understanding the language for tracking social media metrics, or key performance indicators, can provide insight. Commit these social media tips and terms to memory and start turning followers into customers. 

FOLLOWERS

Your number of followers on Facebook, Instagram and Twitter doesn’t always equate to actual or potential customers. Check out these other key performance indicators to help gauge your digital impact. 

REACH

This is the number of people who have seen your social media post. Reach indicates the message’s popularity, but it doesn’t reveal who saw it or identify potential customers. 

MENTIONS

Sometimes referred to as organic mentions, these are messages shared by people on their own accord. Positive mentions are terrific; negative ones may require damage control. 

ENGAGEMENT

A combination of social media comments, shares, and likes, strong engagement makes for highly valued brand advocates. It shows an emotional connection to your social posts. 

AMPLIFICATION RATE

The number of shares per social post. Amplification social metrics matter because consumers trust friends and family recommendations over messages from businesses. 

FIGURE THIS:

  • 75% - Those who purchase a product after seeing it on social media
  • 50 – The ideal number of words in a social media post
  • 2.3x – The boost in Facebook likes for posts with images versus those without
  • # Including the hashtag sign categorizes social media content so it can be found more easily. A hashtag can impact and improve reach

Sources: Sproutsocial.com; BuzzSumo; Journal of Consumer Marketing