You post specials on Facebook, tweet more than Donald Trump and maintain a killer Instagram portfolio. But is any of this impacting the bottom line? Understanding the language for tracking metrics or “key performance indicators” can provide insight. Commit this guide to memory.
Your number of followers on Facebook, Instagram and Twitter doesn’t always equate to actual or potential customers. Check out other measurements here.
People who have seen a social media message. Reach indicates the message’s popularity, but it doesn’t reveal who saw it or identify potential customers.
Those who share your messages on their own accord. Positive mentions are terrific; negative ones require damage control.
A combination of social media shares, likes and comments. Strong engagement makes for highly valued brand advocates. It shows an emotional connection.
Number of social shares per post. This matters because consumers trust recommendations from their friends over messages from businesses
Those who purchase a product after seeing it on social media.
Ideal number of words in a post.
Boost in “likes” of Facebook posts with images versus those without.
Including this sign or hashtag categorizes social media content so it can be found more easily. Hashtags can impact and improve reach.