Your restaurant’s website is the only place online where you have complete ownership over your brand, customer relationship and revenue. It’s often a guest’s first impression of your restaurant – so it’s important that it’s the best place for them to find the most reliable, up-to-date information and get a sense of what it’s like to be in your brick-and-mortar. We’ve rounded up some of our favorite restaurant websites to show you before-and-after looks, featuring new ways to better connect with your guests online.
Location: Yuba City, California
Before: Sutter Buttes Brewing is a northern California institution that’s beloved by the community, but it lacked a website that was easy for guests to navigate. The old website was cluttered with information, which made it difficult to find local event details, brewery updates or visiting hours.
After: The new Sutter Buttes Brewing website includes an organized navigation bar with a “Weekly Specials and Events” page that is updated regularly with daily specials. The website also includes the full beer list, with the date it was last updated, so guests know what to expect before they visit the brewery.
There’s More: The brewery’s website includes a dedicated “Community Partners” page that showcases outstanding local organizations that are valued by Sutter Buttes Brewing, spreading the love, one northern California business at a time.
Location: Ellicott City, Maryland
Before: La Palapa Grill & Cantina is a festive, family-owned neighborhood restaurant and bar serving up authentic Mexican cuisine. The old website was not mobile-friendly, making it difficult for online visitors to find key information. Users had to pinch and zoom in on PDF menus, which lowered their rankings on search engines and contributed to a poor guest experience.
After: La Palapa’s new website translates the hacienda-style decor of the physical experience online, with powerful high-resolution photography and easily viewable, text-based menus. Gone are the days of “pinch-and-zoom.”
There’s More: La Palapa’s new website sells gift cards, provides inquiry forms for catered or private events, and even takes reservations directly through the site. They provide a section on the history of agave that’s informative, and direct the user to view their extensive tequila menu. Pass the lime and salt, please.
Location: Los Angeles, California
Before: LA Cafe wanted to show off their delicious food on their website, but the photos weren’t doing the restaurant justice – and the overall design was disorganized. The 24/7 café relies heavily on online ordering, but the website button was clunky and linked to a third-party service, taking guests away from their website.
After: The photo-forward layout on LA Cafe’s new website put their dishes front and center, without distracting guests from their other offerings. The clean navigation is more modern, but still calls attention to online ordering in a way that better fits the restaurant vibe and drives more revenue.
There’s More: LA Cafe’s new website is integrated with ChowNow, for a better online ordering experience that doesn’t take visitors away from their website. Now, late-night cravings are only a click away.
Location: Multiple locations in North Carolina
Before: The Wing Company’s old website wasn’t mobile-friendly, leading to lost, customers and, ultimately lost revenue. The menu linked out to PDF files, causing slow load times for the site’s pages, hurting the website SEO and making updates time-consuming.
After: The playful, firefighter-themed eatery swapped a dated website for a more modern and functional online presence. The new, text-based menus load quickly, improve their SEO, and are super-easy to update on the fly with the BentoBox back end.
There’s More: The store locator on the new website allows guests to find the nearest restaurant location in seconds. The information for each spot is easily accessible and clearly displayed on one interactive map.
About BentoBox: BentoBox powers website design as part of CHECK® Business Tools. BentoBox offers a restaurant website builder, and develops websites exclusively for the restaurant industry. Creating a strong website for your restaurant can help convert visitors into paying customers, while saving your business time and money. Learn more about BentoBox by visiting website design in CHECK Business Tools.