What to Do and Know When Catering to College Students

Nona Golledge has observed college students from multiple vantage points. She’s the mother of one, as well as principal of Bakergroup Foodservice Consulting and Design; she previously was director of dining services at the University of Kansas. Golledge weighs in on some of the defining traits and offers suggestions to meet their needs.

KNOW IT
They’re tech-savvy digital natives who enjoy instant info from any type of screen, especially their mobile devices.

DO IT
Build an app and make sure it offers sourcing info and nutritional profiles about all your menu items. Online ordering should be simple and provide an online forum for feedback and communication.

KNOW IT
They desire a fast-paced lifestyle and rely on convenience to support them.

DO IT
Develop grab-and-go options and quick-serve kiosks, even for made-to-order fare. Prepayment options and delivery options are also a must. Estimate that you have about five seconds to grab their interest; miss it and they’re history.

KNOW IT
High-quality ingredients—especially organic, local, sustainable and humanely raised products—are an expectation.

DO IT
To make the math work, manage the costs on the back end, controlling portion size and waste.

KNOW IT
Variety is their birthright and pretty much all they know.

DO IT
Offer a variety of menu choices, focusing on customization and limited-time offers. Offer access to create condiments so they can create their own flavor profiles.