Lent 2023

LENTen MENU IDEAS FOR RESTAURANTS AND FOODSERVICE OPERATIONS

This year, Lent covers 40 days between February 14 and March 28, which brings new opportunities to expand your seafood menu choices. Seafood options reach across not only dayparts but also segments – appearing on menus everywhere from QSRs to casual dining to fine dining.

TRENDS FOR A PROFITABLE LENTEN MENU

Lenten Recipes
An extensive list of proven recipes from US Foods® is available to help you plan and execute quality menu items your patrons will love, recommend and come back for.
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LENTEN MOCK MENU
Use this mock menu for inspiration for your own seafood offerings for the Lenten season.
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Featured Products
US Foods products help you build menus that stand out from the crowd with on-trend and innovative food products.
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SEASONAL MENU AND MARKETING RESOURCES
Promote your seasonal offerings and win customers with professionally designed menus, table tents, posters and more. Our team of dedicated menu managers can give you the expert advice you need.
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MAKE WAVES WITH SEAFOOD FOR LENT

Seafood Menu Ideas and Marketing Trends for Restaurants
This year, Lent covers 40 days between February 14 and March 28, which brings new opportunities to expand your seafood menu choices.
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HARBOR BANKS® Seafood
Harbor Banks® brings a complete selection of the best wild-caught and farm-raised fish and seafood to your kitchen, and are a part of our Serve Good® program of items, which are responsibly sourced or contribute to waste reduction.
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SERVE GOOD® SUSTAINABLE SEAFOOD
We believe we can play an important role in supporting the long-term health of fisheries and aquaculture through the distribution of responsibly sourced seafood. We're continually working to make seafood choices easier and more transparent for you through our Serve Good and Progress Check® programs.
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SEAFOOD RESOURCE LIBRARY
Discover informational resources, full of trends and market information to help you best source and serve seafood and boost profits.
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US FOODS® YOUTUBE SEAFOOD CHANNEL
Check out some sensational hands-on seafood recipes on our YouTube channel.
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SEAFOOD PRODUCTS
Browse our online ordering portal for everything seafood.
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ALASKA SEAFOOD
Alaska seafood arrives from Alaska's waters to your plate, and is the most wild, natural and sustainable seafood in the world. Find out more about Alaska Seafood.
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celebrating Plant-forward eating trends

PLANT-FORWARD PRODUCTS
Plant-Forward products are gaining major popularity among diners. Now’s the time to make sure your menu offers the product options and information to keep your customers happy.
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6 VEGETARIAN MEAT SUBSTITUTES TO DUPLICATE PROTEINS
Discover more ways to swap out steak, burgers, seafood, pork and even pasta with vegetarian** meat alternatives.
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MEAT FOR THE FUTURE
Plant-based* proteins are finding wide appeal, whether they’re lab-grown meat and eggs or plant-based fish. Find out more about the future of protein in this article.
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WELL-BEING PRODUCTS
Discover products that meet the diverse needs of your diners, from plant-based to clean ingredients.
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*Made with ingredients derived from plants, fungi and algae; no animal-derived ingredients. Reasonable efforts made to avoid cross-contact with animal-based ingredients.
**Milk, eggs, honey and beeswax permitted; no other ingredients of animal origin. Reasonable efforts to avoid cross-contact with animal-based ingredients.