When kitchens are fully staffed, freshening up menus and impressing guests – without stressing out your team or budget – will always be important, especially during challenging times. Think about these ideas from fellow restaurateurs to upsell, build customer loyalty and build your brand.
Recipes from this article:
1. UNEXPECTED FLAVOR COMBOS
At Café Gratitude in Southern California, the grilled peach and asparagus salad is a popular, quick-prep, seasonal special, served with cashew mozzarella, toasted pumpkin seeds and coconut bacon. “This salad is visually beautiful, and the sweet and savory combination of the peaches and asparagus are unusual,” says Executive Chef Seizan Dreux Ellis.
A pork trotter ragu adds an unexpected richness and depth to monkfish and matsutake mushrooms, says Eric Bost, executive chef at Michelin-starred Jeune et Jolie in Carlsbad, California. Seafood is often paired with smoky bacon in North Carolina where Bost grew up, and he fondly remembers the gooey texture of pork trotter croquettes he made at Les Ambassadors at the Hotel de Crillon in Paris. “It’s meant to be a playful combination,” Bost says.
2. FAMILY-STYLE FEAST
At Chef Travis Swikard’s restaurant Callie in San Diego, around half the diners opt for the $65 per person Mediterranean feast, essentially a five-course tasting menu served family-style, from dips to desserts. “Guests are given an opportunity to expand their palates and broaden their horizons to try dishes they might not gravitate toward on their own,” Swikard says. It also ensures that guests can experience Callie as it’s intended to be – fun and communal with bold, exciting flavors and the best ingredients. The family-style menu also allows the kitchen to reduce waste.
3. GET SAUCY
❱ Housemade sauces are an easy way to let diners customize a popular menu item. At Benh Mi in Miami, guests choose from yuzu kosho ranch, roasted banana ketchup and tamarind barbecue sauce to accompany extra-crunchy chicken tenders. At Shota Nakajima’s Taku in Seattle, eight dipping sauces are available, including Japanese tartar, togarashi ketchup and miso honey mustard, to accompany karaage chicken nuggets. Nakajima even bottles his teriyaki sauce and sells it at the restaurant and on Amazon.
4. DRESS UP PRE-MADE
❱ Guests would never guess the spring pea hummus at Wood in Chicago started with Sabra hummus. Chef Devin Keller blends spinach and spring peas into the prepared hummus, seasons it with cumin and lemon zest, and tops it off with blanched spring peas and crispy chickpeas for a restaurant-quality dish. “Seasoning is the key and brings new freshness to the final product,” he says. The hummus is also paired with grilled chicken.
5. SWAP IN OR OUT
❱ At Ka’ana Kitchen at Andaz Maui, Chef Chance Savell makes ulu tater tots, using locally grown Hawaiian breadfruit instead of potatoes. Ripe ulu is steamed, chilled, shredded and mixed with manchego cheese, cream, chives and parsley.
❱ At Clinton Hall in New York, executive Chef Darryl Harmon gives traditional Greek spinach pie an Asian twist by filling spring roll wrappers with spinach, feta, onion, dill and scallions. They’re fried and served with harissa aioli.
6. SAVE SCRAPS
Finding use for anything that might otherwise be thrown out will help reduce food costs and offer a creative challenge. At zero-waste, plant-based restaurant The Plot in Oceanside, California, celery root pulp becomes the base for takoyaki, a crispy ball-shaped Japanese snack typically filled with minced octopus.
7. GO BEYOND BURGERS
❱ Now that plant-based meat is ubiquitous, it takes more to impress diners. The Plot makes plant-based proteins in-house, including “cräb” from lion’s mane mushrooms and beluga lentil “cavier” flavored with kombu and ogo seaweed. Fried chicken restaurant Kowbird in Oakland, California, serves a vegan crispy fried oyster mushroom sandwich with plant-based aioli.
8. SOUP SHOTS
❱ Serving soup in shot glasses is an easy upsell and a fun way to begin a meal, with shots all around rather than asking guests to commit to a bowl of soup for an appetizer. Spring gazpachos are especially refreshing, and it’s easy to prepare a large batch in advance. At Bazaar Meat in Chicago, shots of chilled beet gazpacho are garnished with crispy beet chips and shaved truffles when available.
9. PLAYING WITH FIRE
❱ At Chicago’s El Che Bar, Chef John Manion grills most of his proteins over an open fire, and guests love watching the leaping flames. Grilled oysters are an impressive sizzling dish that Manion and his team can quickly cook up on the live fire grill, with a seasonal garnish prepped in advance. Think smoked onion aioli, bacon bits and crushed potato chips, and in summer he turns to sweet corn, lime aioli, cilantro and tortilla chips.