OPERATOR'S MENU GUIDE
WHAT DO DINERS WANT?
Diners crave more than just great food. They want adventure, convenience and variety. Although 51% of all consumers list socializing with friends and family as the top reason they dine out, frequent diners (57%) and millennials (52%) list their top reason for dining out as enjoying the overall experience.
To reach these highly valued diners, deliver an enhanced dining-out experience – on and off your menu. Products that offer unique flavor and texture experiences – items like our Chef's Line® All Natural* Pulled Uncured Bacon and Harbor Banks® Tempura Shrimp, plus more from our Spring 2020 ScoopTM launch – entice diners with an experience to remember. Keep them coming back for more with an “eatertainment” concept that combines food and activities, like live music, backyard games and indoor mini golf.
Of course, food will always be a top priority for your restaurant. But how often do you need to refresh your menu? Even though most consumers (56%) want restaurants to add new items to the menu at least monthly, most operators (69%) are adding new items only seasonally.
*No artificial ingredients. Minimally processed.
WHY a Menu REFRESH IS WORTH IT
Adding new items is challenging enough, but updating your menu more frequently can make the task even more daunting. Consider creating approachable food adventures. Introducing new flavors through elevated classics like burgers and pizza offers diners interesting experiences and variety in a familiar format – which makes it easier to innovate while sticking to your menu’s core.
Set yourself apart from your competitors (who may be adding new items only seasonally), with exciting dishes that offer customers bold flavors and new experiences. Elevate your restaurant with on-trend and social-media-ready dishes that entice new customers and give repeat diners a reason to return.
SERVE ELEVATED FAVORITES AND INNOVATIVE EXPERIENCES
APPEAL TO ALTERNATIVE TASTES
Menu innovation isn’t just about impressing your current guests. Creating new items that attract more diners is crucial to continued growth. How much does it matter? Thirty-six percent of millennials said sustainable offerings are extremely important in their decision to choose one restaurant over another. And 33% said meat-free and/or plant-forward offerings are extremely important in that choice. Appealing to diners with restrictive diets and adding sustainable seafood menu items translates to more checks for your operation.
Lee Mikles, owner of Grain Craft Bar + Kitchen in Delaware, recognized the need to add vegetarian-friendly options despite not owning a vegetarian restaurant. “If a restaurant is trying to continuously elevate its menu, I think it is really important that it explores plant-based alternatives, because there are more people trying to make those dining decisions, and you want to be available to as many of those diners as possible,” he says.
One of the top-selling vegetarian-friendly options at Grain Craft Bar + Kitchen is their plant-based burger. Mikles says they chose to add the burger because it fit well into their existing menu, while still catering to diners who didn’t want meat. “If you’re a restaurant and you’re offering a burger, a plant-based burger is a really nice way for you to check that box to offer something for vegetarians, and stick with the flow of what your restaurant is.”