US Foods Launches Contest to Find America’s “Next Top Product”

News Release

US Foods Launches Contest to Find America’s “Next Top Product”

Best Customer Recipe Wins $20,000 in Cash and Prizes and Will be Developed into National Product

ROSEMONT, Ill. - Jun 28, 2012

Chefs across the country have a chance to create America’s hottest new food trend in the “Next Top Product” contest launched by US Foods, one of the country’s most innovative food companies and leading distributors.

The contest is open to more than 250,000 chefs who are customers of US Foods. Each can submit their favorite recipe for a chance to win $20,000 in cash and prizes – and have their recipe developed into a new US Foods Chef’s Line product for national distribution.

Beginning today through August 3, US Foods customers can enter at The top 30 qualifying recipes will then be posted on US Foods’ Facebook page for public voting in early August. The three chefs who receive the highest number of votes will prepare their dishes at the US Foods Fall Food Lovers Forum in Chicago this September. The winning recipe will debut as a Chef's Line product in March 2013.

The contest launch coincides with the introduction of 28 new and exclusive US Foods products designed to help operators meet customer demand for new and trending food items and flavors.

“Our customers are the inspiration for the new products we launched,” said Pietro Satriano, chief merchandising officer, US Foods. “This contest rewards our customers for their ingenuity and gives them a chance to make their best recipe available to diners across America.”

Relentless Product Innovation

The new products US Foods introduced today are examples of the kinds of products that the “Next Top Product” contest will generate. Trending and full of flavor, the summer product launch contains new additions to the Chef’s Line including, Piquillo Pepper & Artichoke Tapenade, Hummus, Buffalo Mozzarella Girasole, Pumpkin Ravioli, Mushroom Risotto, Cappuccino Panna Cotta and more.

“We know from our research and what we hear from our customers that Mediterranean food with fresh, natural flavors is in high demand among chefs and diners alike,” said Satriano. “That’s why our culinary team traveled the globe to find authentic, quality products that we can offer to operators that truly capture the taste of the Mediterranean and can easily be incorporated into their menus.”

According to a Technomic survey, 6 in 10 consumers indicated they would likely order a menu item featuring flavors and ingredients typically associated with Mediterranean cuisine. Staples of Mediterranean cuisine include salads, yogurt, fish and olive oil – all items and ingredients that attract consumers seeking better-for-you fare.

The Chef’s Line products are complemented by new Hilltop Hearth Greek-style pocketless pita bread and Moroccan olive dinner rolls, as well as new, all-natural deli meats such as Genoa salami and pepperoni from the popular Metro Deli line. The new summer line-up also includes Rykoff Sexton authentic Italian extra virgin olive oils, Harbor Banks fresh crumb calamari rings and Glenview Farms Greek yogurt and feta cheese with sundried tomatoes and basil.

“The delicious new products will make preparing and serving unique, high-quality Mediterranean fare easy for our customers,” Satriano said. “Today’s diners expect consistent, high-quality and exciting new options—and that is exactly what these new products deliver.”

Discover innovative US Foods products and business solutions at Friend us on Facebook, follow us on Twitter and watch our chefs in action on YouTube.

About US Foods

With more than $20 billion in annual revenue, US Foods is the 10th largest private company in America. As one of America’s great food companies and leading distributors, US Foods is Keeping Kitchens Cooking and making life easier for more than 250,000 customers, including independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. The company offers more than 350,000 products, including high-quality, exclusive brands such as the innovative Chef’s Line, a time-saving, chef-inspired line of scratch-quality products, and Rykoff Sexton, a premium line of specialty ingredients sourced from around the world. US Foods also showcases its innovative food culture through The Scoop, a quarterly launch of new, on-trend products designed to make customers more successful. The company proudly employs approximately 25,000 people in more than 60 locations nationwide. US Foods is headquartered in Rosemont, Ill., and jointly owned by funds managed by Clayton, Dubilier & Rice Inc. and Kohlberg Kravis Roberts & Co. Discover more at


Lisa Lecas
Corporate Communications, US Foods
Office: 847-720-8243