U.S. Foodservice Creates New Digital Resources for Restaurants and Consumers

News Release

U.S. Foodservice Creates New Digital Resources for Restaurants and Consumers

Rosemont, Ill. - Jan 22, 2010

U.S. Foodservice has launched two new websites to help restaurant operators improve sales and efficiency by leveraging industry best practices. Foodsight™ (www.usfoodsight.com) and Beyond the Plate™ (www.beyondtheplate.com) offer articles, tools, testimonials, product solutions and interactive features created to assist foodservice professionals in building their business. The digital resources inform, educate, inspire, train and connect restaurant operators with peers and consumers.

“Foodsight is based on our 150 years of experience in the industry and offers insightful, incisive and inciting information for the foodservice professional,” said Mark Eggerding, senior vice president, Street Sales, U.S. Foodservice. “The Web site includes the most insightful research in the industry and incisive recommendations that will incite restaurant owners to pursue a higher level of success.”

The site has six main sections:

  • Featured Category: In-depth articles on a different product category each quarter
  • Market Insights: All the latest industry trends and research;
  • Business Solutions: A wealth of management tools;
  • Operator News: Operator profiles and success stories;
  • Additional Products: Information on other U.S. Foodservice exclusive brands, products and supplies
  • Resources: Valuable partner links and program information.

Beyond the Plate is an on-line, interactive resource center where foodies and professionals can learn about and discuss new products, marketplace trends and the art and enjoyment of good food. Visitors can access a wide range of food information, including recipes, training videos and interesting articles about food, dining and the culinary lifestyle. There is also a special “Ask the Chef” feature where visitors can get answers to their questions from U.S. Foodservice expert chefs.

“Whether you are a home cook, food enthusiast or own a restaurant or catering company, you will find tips that will help you become the most knowledgeable person out there when it comes to food,” Eggerding says. This quarter, both Foodsight and Beyond the Plate are focusing on disposables and environmental sustainability. On www.usfoodsight.com, restaurant operators learn how to increase sales from their takeout menu, how to profit from their catering business in the new economy and the benefits of going green. Plus, visitors have access to the latest in sustainable packaging, and sell sheets as well as rebates for U.S. Foodservice disposable products. Visitors to www.beyondtheplate.com can take a survey on their use of and feeling toward disposables, and get recipes and other information on food and related products that are environmentally sustainable and perfect for entertaining. Content is updated regularly to keep both sites fresh and relevant.

About U.S. Foodservice

U.S. Foodservice is one of America’s leading foodservice distributors, offering more than 350,000 national brand products and its own high-quality private label items, ranging from meats to product to frozen foods. The company proudly employs approximately 25,000 customers, including independent restaurants, government operations, healthcare and hospitality entities, educational institutions and prominent multi-unit restaurant companies. With approximately $20 billion in annualized revenue, the company is headquartered in Rosemont, Ill., and jointly owned by funds managed by Clayton, Dubilier & Rice, Inc. and Kohlberg Kravis Roberts & Co. Discover more at www.usfoodservice.com.

Contact

Lisa Lecas, Manager
Corporate Communications, US Foods
Office: 847-720-8243
Lisa.Lecas@usfoods.com