The University of Florida IFAS's Center for Food Distribution and Retailing, Gainesville, FL, is conducting a research pilot featuring radio frequency identification (RFID) technology and network-based information exchange to improve the distribution of fresh produce. The pilot, named Visibility Validated (V2), will measure the impact of improved supply chain visibility between suppliers and retailers. Publix Super Markets volunteered to be the retailer for the project, while produce suppliers involved include Del Monte Fresh Produce, N.A., Inc.; Tanimura & Antle, Inc.; A. Duda & Sons Inc.; and Ballantine Produce Co.
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