IRVINE, Calif. -- It happens every year. Many who overindulged during the holidays will pledge to eat more sensibly and get more bang for their buck in the New Year. This year, Irvine-based El Pollo Loco makes it easy for people to do both. The flame-grilled chicken leader kicks off 2005 with a limited-time offer that provides more "cluck for the buck," with exciting new ways to use it.
Now through March 6, 2005, El Pollo Loco is offering a whole chicken -- eight pieces -- plus nine tortillas and plenty of salsa for just $3.99 with the purchase of any family meal. Those who purchase the $3.99 Whole Chicken Deal will also receive a collection of recipes, while supplies last, from El Pollo Loco for use with their leftover chicken. From the family-pleasing Del Sol Chicken Tortilla Bake to the Baja-inspired Layered Salad, all recipes are quick and easy-to-prepare and have been specially created to highlight the flavor of El Pollo Loco's citrus-marinated, flame-grilled chicken.
"Time is scarce and today's busy families are looking for meals that work harder and extend beyond tonight's dinner," explained Karen Eadon, chief marketing officer for El Pollo Loco. "By offering guests an additional whole chicken for just $3.99 with their family meal purchase, along with recipes for use with their leftovers, we're able to give them more of the flame-grilled chicken they love, along with delicious new ways to enjoy it."
Famous for chicken that is marinated in special herbs, spices, and citrus juices and then flame-grilled to perfection, El Pollo Loco has provided a fresh, wholesome alternative to traditional fast food for nearly 30 years. The chicken is served hot-off-the-grill with warm tortillas, a wide variety of sides and freshly prepared salsas.
El Pollo Loco's limited-time whole chicken offer will be communicated to consumers through general and Hispanic television spots that begin today in select West Coast markets. The offer will also be communicated through a wide mix of point-of-purchase vehicles that include translites, roof banners, window clings and drive-thru signage.
